Leandro de Andrade

Hi, I'm Leandro and I create design that drives business.

I develop solutions that transform ideas into scalable products. With a background in fintechs and startups, I help companies create remarkable experiences that are proven to drive business growth.

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About me
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Creating user-based solutions.

Every great product experience starts with a deep understanding of the user's needs and motivations.

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Intuitive UI and interactions that delight.

Each element is designed to ensure a fluid and pleasant experience, combining aesthetics with usability.

Inclusive design: accessible to everyone.

My goal is to design products that are usable, inclusive, and intuitive for all, regardless of individual abilities.
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UX/UI Design Projects
that Transform Digital Experiences

Explore case studies in UX/UI design, focused on creating intuitive interfaces and engaging experiences for digital products.
UI Facelift
ZenQMS branding

A new design system for a new UI

Focused on establishing UI standards, the challenge of this project was to establish consistency and more professional interfaces.
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Modal UI ZenQMS
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Style Guide

Defining visual guidelines for consistency and identity.
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Documentation

Organizing guides to simplify implementation and usage.
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Web Accessibility

Implementing standards to ensure inclusion and usability.
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UI Audit

Reviewing the interface to align with best practices.
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New Components

Building modern, reusable elements for the interface.
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New Standards

Establishing updated standards for scalability and efficiency.
Selfreport Medway
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Quantitative Research

500 answers on what is important for a potential solution.
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User Flow

We collect all the information and design a possible journey.
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Operation Flow

Operations map to understand how the company's flow works.
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MVP Design

We design an MVP, based on the deadline and the technology possibilities.
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Risk Assessment

A workshop was held to understand usability, technology, business risk.
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CSAT after Delivery

After launch, we collect metrics to understand the behavior of the solution.
Post-Exam Mentoring
Medway Branding

Digital mentoring after the test

Specializing in medicine is one of the biggest challenges in Brazil. Many doctors graduate, but few manage to specialize due to the limited number of places available. We created a solution to help students gain insights after the medical residency exam.
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Product Market Fit
Conta Simples Branding

Product Market Fit at Conta Simples.

Conta Simples is a fintech founded in 2019, focused on small and medium-sized companies. However, since its foundation, the fact that the solution was generic and broad for any professional, there were no specific features to solve pain points and differentiate it from the competition.
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Quantitative Research

5000 answers on what is important for the digital account
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Financial Analysis

We sought to understand what the company’s financial growth drivers.
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Qualitative Research

After understanding the quantitative data, we talked to some customers.
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Usability Testing

We performed usability testing with the SUM metric to validate.
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User Flow

Based on the data we collected, we designed a journey to test with our customers.
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Design Scale

We grew more than 40 thousand accounts in 3 months.

Awards

Recognition for the impact of my work on design and innovation
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YCombinator S20

As co-founder of Conta Simples, our results took us to YCombinator, the largest acceleration program in the US.

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Leader IxDF Sao Paulo

I was invited to be a representative of IxDF São Paulo, one of the largest Design communities in the world.

Let's create something amazing together?
 Reach out today!

Interested in collaborating on an impactful project? I’d love to chat

Get in touch to discuss your ideas and explore opportunities.

• Inquiries for new projects and collaborations
• Questions about my experience or portfolio

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